“Ticket demand exceeded our wildest expectations,” Tony Godsick, Team8 CEO and Laver Cup chairman, said in a May interview.
The event has two dozen sponsors, led by founding partner Rolex, which extended its deal in 2025 for another five years. Global sponsors Mercedes-Benz and UBS also renewed, and the Laver Cup added Alipay+ as a top-tier partner. This is the first year the event has more sponsors unaffiliated with Federer, who co-founded the event, than those that sponsor the 20-time Grand Slam champion. However longtime Federer sponsor Rolex remains the only brand at the founding partner level.
The Laver Cup is a joint initiative between Team8, Tennis Australia, the USTA and Brazilian billionaire Jorge Paulo Lemann. In 2016, the USTA committed $6 million for a 20% non-controlling interest in Trident8, the parent company of the Laver Cup.
The first Laver Cup was held in 2017 in Prague, and the format is comparable to golf’s Ryder Cup. In 2019, it became an official event on the ATP Tour calendar, with results counted towards player records. Last year, the ATP and Laver Cup announced a five-year extension to their existing certification agreement.
The 2022 Laver Cup at London’s O2 arena was the last time any of the Big Three played, and it marked an emotional goodbye to Federer in his final ATP event. It was also the previous high-water mark for the event’s finances. Total revenue hit £28.4 million ($38.4 million based on current exchange rates)—they were $33.3 million the prior year in Boston.